Prime basics consumer products pvt. ltd.
ONE CAUSE AT A TIME
Prime Basics Consumer Products Ltd. is a purpose-driven FMCG company committed to delivering essential, high-quality daily-use products to the masses at affordable prices. Built on the belief that basic necessities should be safe, reliable, and accessible to every household, the company focuses on creating impactful solutions that improve everyday living especially across underserved and rural markets.
About Us
Our Mission
With a sharp emphasis on innovation, cost-efficiency, and scalability, Prime Basics aims to bridge the gap between quality and affordability in critical categories such as water purification, hygiene, and household essentials. Our approach combines scientific reliability with practical usability, ensuring that every product we bring to market solves a real problem at scale.
Our flagship brand, JalRakshit, reflects this mission by providing safe and effective water purification solutions, empowering families with access to clean drinking water one of life’s most fundamental needs.
At Prime Basics, we are not just building products we are building trust, accessibility, and a healthier future for millions.
JalShield – Affordable Safe Water for Every Household
India continues to face a serious challenge when it comes to access to clean drinking water, especially in rural and underserved areas. Contaminated water leads to widespread health issues, making safe purification solutions a necessity not a luxury.
JalShield is designed to solve this problem simply and effectively.
Built on a WHO-aligned, globally trusted purification formula, JalShield tablets eliminate harmful bacteria and viruses, making water safe to drink within minutes.
What sets JalShield apart is its extreme affordability and ease of use.
Unlike expensive water purifiers that require electricity and maintenance, JalShield offers a low-cost, portable solution that works anytime, anywhere perfect for daily use, rural households, and emergency situations.
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No electricity required
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Simple, quick purification
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Highly affordable for mass adoption
JalShield makes safe drinking water accessible to all because clean water should never be out of reach.
Our Process
Step 1
Sourcing & Formulation
We use high-quality, pharma-grade raw materials to ensure safety and consistency.
Our formulation is based on WHO-aligned purification standards.
Every batch is designed for maximum effectiveness in Indian water conditions.
Step 2
Production
Produced in certified facilities following strict quality and hygiene protocols.
Advanced processes ensure uniform dosage and tablet stability.
Scalable production enables us to meet large demand efficiently.
Step 3
Distribution
Built for deep rural and urban penetration through strong networks.
Lightweight and compact packs make transportation highly efficient.
Focused on last-mile delivery to reach underserved communities.
Who do we Cater to?
Our Reach Philosophy
From individual households to entire communities .Prime Basics is built for scale, accessibility, and impact.
End Clients
1. Kirana Stores
Local retail partners enabling deep last-mile reach.
High-volume, repeat consumption driven by daily household needs.
Ideal for scalable distribution across urban and rural markets.
2. CSR-Focused Companies
Enables meaningful deployment of CSR budgets.
High-impact solution for water, health, and hygiene programs.
Easy to distribute at scale with measurable social outcomes.
3. Institutions
Covers NGOs, hospitals, relief organizations, and government bodies.
Suitable for large-scale usage in camps, facilities, and programs.
Reliable solution for consistent and safe water access.
Get in Touch
Let's Make a difference together !